For Rockpanel, a manufacturer of fire-resistant façade cladding, we designed a booth that felt less like a stand and more like a house you could actually walk into. Their own materials were worked straight into the structure: a technical challenge for us, and a hyperrealistic way to showcase the products for them. True to Rockpanel’s way of thinking, the setup we created followed their cradle-to-cradle mindset: reusable and ready for more than a single outing.