For Douwe Egberts, one of Belgium’s biggest coffee names, we ran a two-day strategic session that didn’t feel like one. People walked into goodie bags, small surprises, an aperitif, and, yes, a silent disco. Nothing bonds coworkers quite like singing along to songs nobody else can hear.
Together with the partners we team up with time and again for Douwe Egberts, we rolled out a new teambuilding idea: the Coffee Game. Set across the streets of Louvain, eighteen teams headed out into the city, tackling challenges and chasing the Dream Bean Award.